It is time that we start celebrating our increasingly strong presence in the international market of automobiles. Racemo by Tata Motors has won the German Design Award 2018. It is a significant contribution to the global automobile market by the company.
The stylish two sitters is a perfectly designed car that got the success in capturing the global attention as it has won the award for ‘Exceptional Product Design’ in Gold category for International Excellence. The car was launched at 87th Geneva motor show. Racemo has designed in Turin, Italy at the Tata Motors Design Studio. The perfection has been achieved by considering several designing factors.
This is the first car introduced in the market under Tata’s Tamo sub-brand. Racemo is manufactured with the support of Moflex platform and that allowed manufacturer to have more freedom in creating surface design. Along with that the well-organized large scale parts are also one of the reasons for modularity and less time in the availability in the market.
Tata Motors calls it India’s first globally developed ‘phygital’ car as the car is a combination of physical and digital worlds that made Racemo India’s original connected car.
The car has mind blowing features as it comes with the technology powered by Microsoft. Along with that the car comes loaded with analytics, cloud computing, geo-spatial and mapping and enhanced human-machine interface. This will be considered as one of the most significant standards in the industry of connected automobile.
The engine of the car is 1198 cc. The car is gearless and runs with 190 HP @ 6500 rpm. The fuel tank capacity is 40 liters. We can assume that the car will be popular and will make strong entrance in the Indian Automobile market.
Let’s now learn something about the German Design Award:
- GDA (German Design Award) was first introduced in 2012. The competition for perfectly designed car has gain the respect and popularity across the globe.
- German Design Award has an exceptional nomination process. The invitation for taking part goes only to those who have set themselves apart from their competitors just to make exceptional design.
- The session of jury lasts for two days to decide the awards. The jury at GDA includes design experts from various regions. The award also indicates the overall commercial success of the vehicle.
- In the first edition of the GDA in 2012 started with 1,500 entries and this years the GDA organized with more than 5,000 entries, which indicates the increased popularity and reputation of the award.
The CEO and MD of the Tata Motors Mr. Guenter Butschek was proud to achieve such success. He stated, “Winning the prestigious German Design Council’s Gold Award for Automotive Design is a proud moment for us and is testament to the skill and passion of the global Tata Motors Design team. A perfect blend of Italian sensuality and Indian ingenuity, the Racemo is the first innovation from our sub-brand TAMO. The Racemo connects with the aspiring customers of India, making it a perfect extension of our customer’s personality. We hope to continue on this path towards innovation and disruption in product design and technology.”
The designing team of the Tata Motors is also excited to bring the car to India. The head of design at Tata Motors commented on the award saying that it is the result of perfect collaboration between engineers and designers. He said, “The Racemo winning the award for International Design Excellence, within a few months from its first global showcase, marks a very important milestone for Tata Motors’ Design Team. The Racemo was the result of intense collaboration between the design and engineering team at Tata Motors. What started off as a design study today stands strong as a production ready two-seater sports coupé, specially designed for the global Indian audience. All of us at Tata Motors are very proud and excited about bringing the car to India.”
The engine of the car is 1198 cc. The car is gearless and runs with 190 HP @ 6500 rpm. The fuel tank capacity is 40 liters. We can assume that the car will be popular and will make strong entrance in the Indian Automobile market.We just have to wait for some time until the car gets introduce in India, so that we can proudly drive the machine on the Indian roads. According to the MaxAbout.com, the expected price of the car is 25,00,000 INR.