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Digital Marketing has become the need of the hour. The internet is so easily accessible today that you will even believe if we tell you that the number of people who go online each day has been just increasing by massive amounts. In just the last three years, the category of ‘Constant’ internet users has increased by a whopping 5%. All the credit goes to the easy access to internet and mobile phones today.

Even the buying patterns of the buyers have seen a drastic change; that is, the online market has taken over, and there is hardly any essence offline market left with the world moving towards online, which is way more convenient and more comfortable.

What is the core of Marketing?
Marketing has always been and will always be about connecting with the right audience, at the right time, at the right place, for the right purpose. However, today’s concept of marketing forces the marketer to meet its audience where they are already spending their time and money, which is the ‘The Internet.’

What is Digital Marketing?
As the name suggests, Digital marketing is online marketing, which encompasses all the efforts of the marketer to use it over the electronic devices. There are several ways to connect to the target audience, such as through social media, email marketing, search engines, mailers, etc.

Although there is still a mark of traditional marketing that does exist through print ads, physical marketing, or phone communications, the effect of what digital marketing has nothing can beat that.

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Digital marketing provides brands with a plethora of options for innovating branding through different social media websites, video making, podcasting, etc. Since digital marketing involves less cost and helps the marketer to come up with innovative strategies, it is more desirable and liked.

The various tools used in digital marketing are as follows:

  1. SEO: Search Engine Optimization (SEO) is the process of helping or pushing the website of the business to rank higher in any SEO pages. It is natural that when you google anything, you generally look up to a maximum of 3 to 4 searches. Hence, it is essential to get the website of the company located at the top rank. SEO, if done correctly, does help in increasing the traffic tremendously by the site receives. There are plenty of channels that benefit from SEOs, such as infographics, websites, or blogs.
  2. Social Media Marketing: Social Media has become the king and the queen. Having a social media presence is no more an option; instead, it has become the only way to exist in this competitive world. There are several social media platforms such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, etc. which provide a plethora of options to the brands and marketers to explore and build up an extensive network.
    Almost 80% of the individuals are on at least one of the social media platforms; it is advantageous to build a strong brand presence their which eventually helps to drive traffic and generate a potential lead for your business.
  3. PPC (Pay Per Click): PPC is also one of the innovative ways which come under digital marketing. It is an effective way of driving traffic by actually paying a publisher each time he or she clicks on the ad. The most popular form of PPC is ‘Google Ads,’ which allows the user to pay as per the slots on the search engine of google at a price ‘Per Click.’ There are various channels where PPC can be used, such as Paid ads on Facebook, Twitter ad campaigns, Sponsored Messages on LinkedIn, etc.
  4. Content Marketing: Who knew that content could take an all-new turn. Content has become a hot topic to research, and marketers are finding new and innovative ways of curating good quality content. Content marketing is mainly done to promote and reposition your brand, which eventually leads to brand awareness, growth of the traffic, and lead generation.

Curating content is one aspect, but curating good quality innovative content is something that is not a cup of tea for everyone and requires an immense amount of experience and innovation.
Hence, if a business wants to grow today and make its presence, then investing considerable time in digital marketing is very vital.